diff --git a/drivers/gpu/drm/i915/i915_gpu_error.c b/drivers/gpu/drm/i915/i915_gpu_error.c
index 094995f6553c..64591ca7fa3e 100644
--- a/drivers/gpu/drm/i915/i915_gpu_error.c
+++ b/drivers/gpu/drm/i915/i915_gpu_error.c
@@ -1093,6 +1093,7 @@ static void i915_capture_reg_state(struct drm_i915_private *dev_priv,
  */
 void i915_capture_error_state(struct drm_device *dev)
 {
+	static bool warned;
 	struct drm_i915_private *dev_priv = dev->dev_private;
 	struct drm_i915_error_state *error;
 	unsigned long flags;
@@ -1112,10 +1113,13 @@ void i915_capture_error_state(struct drm_device *dev)
 
 	DRM_INFO("GPU crash dump saved to /sys/class/drm/card%d/error\n",
 		 dev->primary->index);
-	DRM_INFO("GPU hangs can indicate a bug anywhere in the entire gfx stack, including userspace.\n");
-	DRM_INFO("Please file a _new_ bug report on bugs.freedesktop.org against DRI -> DRM/Intel\n");
-	DRM_INFO("drm/i915 developers can then reassign to the right component if it's not a kernel issue.\n");
-	DRM_INFO("The gpu crash dump is required to analyze gpu hangs, so please always attach it.\n");
+	if (!warned) {
+		DRM_INFO("GPU hangs can indicate a bug anywhere in the entire gfx stack, including userspace.\n");
+		DRM_INFO("Please file a _new_ bug report on bugs.freedesktop.org against DRI -> DRM/Intel\n");
+		DRM_INFO("drm/i915 developers can then reassign to the right component if it's not a kernel issue.\n");
+		DRM_INFO("The gpu crash dump is required to analyze gpu hangs, so please always attach it.\n");
+		warned = true;
+	}
 
 	kref_init(&error->ref);