diff --git a/arch/powerpc/mm/numa.c b/arch/powerpc/mm/numa.c
index 3a048e98a132..ce28ae5ca080 100644
--- a/arch/powerpc/mm/numa.c
+++ b/arch/powerpc/mm/numa.c
@@ -1178,7 +1178,7 @@ static long vphn_get_associativity(unsigned long cpu,
 
 	switch (rc) {
 	case H_FUNCTION:
-		printk(KERN_INFO
+		printk_once(KERN_INFO
 			"VPHN is not supported. Disabling polling...\n");
 		stop_topology_update();
 		break;