diff --git a/net/ethtool/ioctl.c b/net/ethtool/ioctl.c
index b0fa2b00ad43..81fa36a4c9c4 100644
--- a/net/ethtool/ioctl.c
+++ b/net/ethtool/ioctl.c
@@ -24,6 +24,7 @@
 #include <linux/rtnetlink.h>
 #include <linux/sched/signal.h>
 #include <linux/net.h>
+#include <linux/pm_runtime.h>
 #include <net/devlink.h>
 #include <net/xdp_sock_drv.h>
 #include <net/flow_offload.h>
@@ -2692,7 +2693,7 @@ int dev_ethtool(struct net *net, struct ifreq *ifr, void __user *useraddr)
 	int rc;
 	netdev_features_t old_features;
 
-	if (!dev || !netif_device_present(dev))
+	if (!dev)
 		return -ENODEV;
 
 	if (copy_from_user(&ethcmd, useraddr, sizeof(ethcmd)))
@@ -2748,10 +2749,18 @@ int dev_ethtool(struct net *net, struct ifreq *ifr, void __user *useraddr)
 			return -EPERM;
 	}
 
+	if (dev->dev.parent)
+		pm_runtime_get_sync(dev->dev.parent);
+
+	if (!netif_device_present(dev)) {
+		rc = -ENODEV;
+		goto out;
+	}
+
 	if (dev->ethtool_ops->begin) {
 		rc = dev->ethtool_ops->begin(dev);
-		if (rc  < 0)
-			return rc;
+		if (rc < 0)
+			goto out;
 	}
 	old_features = dev->features;
 
@@ -2970,6 +2979,9 @@ int dev_ethtool(struct net *net, struct ifreq *ifr, void __user *useraddr)
 
 	if (old_features != dev->features)
 		netdev_features_change(dev);
+out:
+	if (dev->dev.parent)
+		pm_runtime_put(dev->dev.parent);
 
 	return rc;
 }
diff --git a/net/ethtool/netlink.c b/net/ethtool/netlink.c
index 73e0f5b626bf..417aaf9ca219 100644
--- a/net/ethtool/netlink.c
+++ b/net/ethtool/netlink.c
@@ -2,6 +2,7 @@
 
 #include <net/sock.h>
 #include <linux/ethtool_netlink.h>
+#include <linux/pm_runtime.h>
 #include "netlink.h"
 
 static struct genl_family ethtool_genl_family;
@@ -29,6 +30,44 @@ const struct nla_policy ethnl_header_policy_stats[] = {
 							  ETHTOOL_FLAGS_STATS),
 };
 
+int ethnl_ops_begin(struct net_device *dev)
+{
+	int ret;
+
+	if (!dev)
+		return 0;
+
+	if (dev->dev.parent)
+		pm_runtime_get_sync(dev->dev.parent);
+
+	if (!netif_device_present(dev)) {
+		ret = -ENODEV;
+		goto err;
+	}
+
+	if (dev->ethtool_ops->begin) {
+		ret = dev->ethtool_ops->begin(dev);
+		if (ret)
+			goto err;
+	}
+
+	return 0;
+err:
+	if (dev->dev.parent)
+		pm_runtime_put(dev->dev.parent);
+
+	return ret;
+}
+
+void ethnl_ops_complete(struct net_device *dev)
+{
+	if (dev && dev->ethtool_ops->complete)
+		dev->ethtool_ops->complete(dev);
+
+	if (dev->dev.parent)
+		pm_runtime_put(dev->dev.parent);
+}
+
 /**
  * ethnl_parse_header_dev_get() - parse request header
  * @req_info:    structure to put results into
@@ -101,12 +140,6 @@ int ethnl_parse_header_dev_get(struct ethnl_req_info *req_info,
 		return -EINVAL;
 	}
 
-	if (dev && !netif_device_present(dev)) {
-		dev_put(dev);
-		NL_SET_ERR_MSG(extack, "device not present");
-		return -ENODEV;
-	}
-
 	req_info->dev = dev;
 	req_info->flags = flags;
 	return 0;
diff --git a/net/ethtool/netlink.h b/net/ethtool/netlink.h
index 3fc395c86702..077aac3929a8 100644
--- a/net/ethtool/netlink.h
+++ b/net/ethtool/netlink.h
@@ -247,19 +247,8 @@ struct ethnl_reply_data {
 	struct net_device		*dev;
 };
 
-static inline int ethnl_ops_begin(struct net_device *dev)
-{
-	if (dev && dev->ethtool_ops->begin)
-		return dev->ethtool_ops->begin(dev);
-	else
-		return 0;
-}
-
-static inline void ethnl_ops_complete(struct net_device *dev)
-{
-	if (dev && dev->ethtool_ops->complete)
-		dev->ethtool_ops->complete(dev);
-}
+int ethnl_ops_begin(struct net_device *dev);
+void ethnl_ops_complete(struct net_device *dev);
 
 /**
  * struct ethnl_request_ops - unified handling of GET requests