diff --git a/drivers/media/i2c/max9286.c b/drivers/media/i2c/max9286.c
index fd2151f2fa36..ebe9c2215b48 100644
--- a/drivers/media/i2c/max9286.c
+++ b/drivers/media/i2c/max9286.c
@@ -336,6 +336,22 @@ static void max9286_configure_i2c(struct max9286_priv *priv, bool localack)
 	usleep_range(3000, 5000);
 }
 
+static void max9286_reverse_channel_setup(struct max9286_priv *priv)
+{
+	/*
+	 * Reverse channel setup.
+	 *
+	 * - Enable custom reverse channel configuration (through register 0x3f)
+	 *   and set the first pulse length to 35 clock cycles.
+	 * - Increase the reverse channel amplitude to 170mV to accommodate the
+	 *   high threshold enabled by the serializer driver.
+	 */
+	max9286_write(priv, 0x3f, MAX9286_EN_REV_CFG | MAX9286_REV_FLEN(35));
+	max9286_write(priv, 0x3b, MAX9286_REV_TRF(1) | MAX9286_REV_AMP(70) |
+		      MAX9286_REV_AMP_X);
+	usleep_range(2000, 2500);
+}
+
 /*
  * max9286_check_video_links() - Make sure video links are detected and locked
  *
@@ -941,19 +957,7 @@ static int max9286_setup(struct max9286_priv *priv)
 	 * only. This should be disabled after the mux is initialised.
 	 */
 	max9286_configure_i2c(priv, true);
-
-	/*
-	 * Reverse channel setup.
-	 *
-	 * - Enable custom reverse channel configuration (through register 0x3f)
-	 *   and set the first pulse length to 35 clock cycles.
-	 * - Increase the reverse channel amplitude to 170mV to accommodate the
-	 *   high threshold enabled by the serializer driver.
-	 */
-	max9286_write(priv, 0x3f, MAX9286_EN_REV_CFG | MAX9286_REV_FLEN(35));
-	max9286_write(priv, 0x3b, MAX9286_REV_TRF(1) | MAX9286_REV_AMP(70) |
-		      MAX9286_REV_AMP_X);
-	usleep_range(2000, 2500);
+	max9286_reverse_channel_setup(priv);
 
 	/*
 	 * Enable GMSL links, mask unused ones and autodetect link