diff --git a/drivers/video/simplefb.c b/drivers/video/simplefb.c
index 129ab19732c7..210f3a02121a 100644
--- a/drivers/video/simplefb.c
+++ b/drivers/video/simplefb.c
@@ -219,8 +219,8 @@ static int simplefb_probe(struct platform_device *pdev)
 
 	info->fbops = &simplefb_ops;
 	info->flags = FBINFO_DEFAULT | FBINFO_MISC_FIRMWARE;
-	info->screen_base = ioremap(info->fix.smem_start,
-				    info->fix.smem_len);
+	info->screen_base = ioremap_wc(info->fix.smem_start,
+				       info->fix.smem_len);
 	if (!info->screen_base) {
 		framebuffer_release(info);
 		return -ENODEV;