diff --git a/drivers/regulator/core.c b/drivers/regulator/core.c
index 1e54a833f2cf..17c476fc8adb 100644
--- a/drivers/regulator/core.c
+++ b/drivers/regulator/core.c
@@ -4783,22 +4783,26 @@ int regulator_bulk_get(struct device *dev, int num_consumers,
 		consumers[i].consumer = regulator_get(dev,
 						      consumers[i].supply);
 		if (IS_ERR(consumers[i].consumer)) {
-			ret = PTR_ERR(consumers[i].consumer);
 			consumers[i].consumer = NULL;
+			ret = dev_err_probe(dev, PTR_ERR(consumers[i].consumer),
+					    "Failed to get supply '%s'",
+					    consumers[i].supply);
 			goto err;
 		}
+
+		if (consumers[i].init_load_uA > 0) {
+			ret = regulator_set_load(consumers[i].consumer,
+						 consumers[i].init_load_uA);
+			if (ret) {
+				i++;
+				goto err;
+			}
+		}
 	}
 
 	return 0;
 
 err:
-	if (ret != -EPROBE_DEFER)
-		dev_err(dev, "Failed to get supply '%s': %pe\n",
-			consumers[i].supply, ERR_PTR(ret));
-	else
-		dev_dbg(dev, "Failed to get supply '%s', deferring\n",
-			consumers[i].supply);
-
 	while (--i >= 0)
 		regulator_put(consumers[i].consumer);
 
diff --git a/include/linux/regulator/consumer.h b/include/linux/regulator/consumer.h
index bbf6590a6dec..5779f4466e62 100644
--- a/include/linux/regulator/consumer.h
+++ b/include/linux/regulator/consumer.h
@@ -171,10 +171,13 @@ struct regulator;
 /**
  * struct regulator_bulk_data - Data used for bulk regulator operations.
  *
- * @supply:   The name of the supply.  Initialised by the user before
- *            using the bulk regulator APIs.
- * @consumer: The regulator consumer for the supply.  This will be managed
- *            by the bulk API.
+ * @supply:       The name of the supply.  Initialised by the user before
+ *                using the bulk regulator APIs.
+ * @init_load_uA: After getting the regulator, regulator_set_load() will be
+ *                called with this load.  Initialised by the user before
+ *                using the bulk regulator APIs.
+ * @consumer:     The regulator consumer for the supply.  This will be managed
+ *                by the bulk API.
  *
  * The regulator APIs provide a series of regulator_bulk_() API calls as
  * a convenience to consumers which require multiple supplies.  This
@@ -182,6 +185,7 @@ struct regulator;
  */
 struct regulator_bulk_data {
 	const char *supply;
+	int init_load_uA;
 	struct regulator *consumer;
 
 	/* private: Internal use */